Slide 1
I bake the bread I want to eat.
Slide 2
Which means I bake less. And it's gone by 2pm.
Slide 3
We could make more. We could automate. We could expand.
Slide 4
I'd rather know your name and what you ordered last week.
Slide 5
Bakery as community, not factory. That's the whole bet.
Sourdough / bread
Two years in. We sell out almost every day. I'm asked weekly if I'll open a second location. The answer is no.
Golden hour. Hand-written annotations over photography.