Claristation
FOR INDEPENDENT BAKERIES

Posts that sell out the case. Not just look pretty.

We write daily content in the voice of the person actually behind the counter — neighborhood-first, craft-focused, never another "fresh from the oven!" post.

$99 / month Independent shops only Cancel anytime

Bakery Instagram is croissant porn and not much else.

Beautiful pastry close-ups. Same captions. Same "sourdough Sunday" energy. Lovely, generic, and the wrong customer shows up.

Your regulars don't come for the croissants. They come for you.

But online, you sound like every other bakery. So the new customers who would be regulars never become them.

Sound like the person at the counter. Daily.

We learn your bake schedule, your neighborhood, your origin story, your favorite regulars. Then we post — your voice, not Pinterest.

Written in your voice.

We learn the words you use and the words you would never let cross your feed.

Designed in your style.

Every carousel and video honors your aesthetic — typography, palette, mood.

Tuned to your audience.

Posts are calibrated to the kind of person you actually want to attract.

Published quietly.

TikTok today. Instagram, LinkedIn, Facebook, YouTube Shorts rolling out.

The whole workflow

Three steps. One of them is just glancing.

01

A 15-minute conversation

We'll feel like coffee, not a form. We ask what you do, who you do it for, what makes you angry, what you wish your clients knew. We look at a few photos. We learn your visual language.

02

We draft. You glance.

Every morning, a post is waiting in your dashboard. Most days, you'll approve it without touching it. When something's off, you change a word and we learn from it for next time.

03

It goes out. Quietly.

We publish to every platform you have connected. You go see your clients.

The fifteen minutes that change everything

The fifteen minutes that decide everything.

A few of the questions we'll ask you:

  1. Q01 What do you bake best?
  2. Q02 What time of day are you usually sold out?
  3. Q03 Who's the regular who knows your name and what they order?
  4. Q04 What's a thing you'd never do (uber, doordash, second location)?
  5. Q05 Why this neighborhood?
  6. Q06 Three photos of the shop and the work.
"It's the only fifteen minutes of marketing 'work' I've done in six months. And I haven't missed a day of posting."
— A therapist, three months in
What we'd write for bakeries & cafés

Six bakeries & cafés. Six voices. One platform.

Six samples Claristation generated for working professionals in this space. Tap through each carousel. Notice how different each one sounds — and looks.

Slide 1
I bake the bread I want to eat.
Sourdough / bread

Two years in. We sell out almost every day. I'm asked weekly if I'll open a second location. The answer is no.

Golden hour. Hand-written annotations over photography.

Slide 1
A good croissant takes three days.
Pastry / viennoiserie

Croissants are the only thing I refuse to scale. Every shortcut shows up in the final lamination. So we make sixty, sell sixty, and people come back on Sunday.

Editorial pastry photography on cream paper. Hand-drawn margin notes.

Slide 1
I take three wedding cakes a month.
Wedding cakes

Wedding cake isn't about the photo. It's about the moment the room sees it and goes quiet for a second. I plan for that second. Everything else follows.

Soft pinks and ivory. Editorial cake-stand photography. Hand-set serif.

Slide 1
The first thing I learned running this place is that the menu is the smallest part of the business.
Café culture

I have customers who've been coming here for three years and still don't know my last name. They don't have to. The croissant is the same. The room is the same. That's the deal.

Warm sepia. Café interior. Editorial portraiture of cups and hands.

Slide 1
The first question every successful small business gets asked is when the second location opens.
Independent bakery

I've watched four of my favorite bakeries die from expansion. Same recipe, different location, dilution, closure. I'm protecting this one block. That's enough work for a lifetime.

Cream and ink. Hand-set serif. Subtle ledger motif.

Slide 1
Catering is what we do when we want to feed your weekend.
Catering

Catering is the part of the business I love most. It's the same food, just at someone's most important morning. We take that seriously and bake accordingly.

Navy, cream, and gold. Editorial seal. Catering-tray photography.

The time math

A morning lost to captions, or an extra production hour.

Bakery owners we work with were averaging two hours a day on social. Now zero — they bake.

Without With Claristation
Brainstorming post ideas ~2 hrs/week 0
Writing captions ~3 hrs/week 0
Designing visuals ~4 hrs/week 0
Editing slideshows / videos ~3 hrs/week 0
Scheduling + publishing ~2 hrs/week 0
Reviewing what we drafted 0 ~35 min/week
Total ~14 hrs/week ~35 min/week

Thirteen hours back. Every week. About six hundred hours a year.

What would you do with six hundred hours?

The money math

Or roughly the cost of one good lunch.

Here's what daily, multi-platform content actually costs when you don't do it yourself:

Monthly cost
In-house social media manager $3,500 – $6,000
Freelance content creator $1,500 – $3,500
Boutique social agency $2,500 – $8,000
AI tool + you still doing the work $40–$200 + 14 hrs/week
Claristation $99

The math isn't subtle. At $99 a month, Claristation costs less than the marketing software you're already paying for — and it's actually the team.

Pricing

One plan. Honest pricing.

$99 / month
  • One post a day, every day
  • Published to every platform you connect (TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts as they roll out)
  • A mix of carousels and short-form video
  • Your voice, your aesthetic, your audience
  • The fifteen-minute onboarding, included
  • Dashboard for previewing, editing, pausing, or scheduling
  • Unlimited brand tweaks — your voice gets sharper as we learn
  • Cancel any time
Start your first month

No tiers. No "Pro" upsells. No per-platform fees.

Common questions

The things people ask first.

Is this just ChatGPT in a wrapper?

No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.

Will my followers know it's AI?

They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also transparent about AI-generated imagery and follow each platform's disclosure rules.

Can I edit posts before they go out?

Yes. By default, posts arrive in your dashboard the evening before. You can let them publish automatically, or hold them for review. Either way, every edit you make teaches us your voice better.

What if I hate a post?

Reject it with one click. Tell us why with one sentence. We won't make the same mistake twice.

What platforms do you publish to?

TikTok today. Instagram, Facebook, LinkedIn, and YouTube Shorts are rolling out through 2026. Every account you connect, we publish to.

How long is the onboarding really?

Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.

I'm in a profession that isn't listed. Will this work?

Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can post about it.

What if my business changes — new specialty, new offer?

Update your brief in 30 seconds. The next post reflects it.

Do I own the content?

Every word, every image, every video. Yours.

Cancel anytime?

Anytime. One click. We'll be sad. We won't make it hard.

See it before you buy it

See what we'd post for you tomorrow morning.

Drop us one sentence about your business. We'll generate a sample post — in what we guess your voice sounds like — within a few seconds. Free. No card. No "talk to sales."

If it sounds like you, we'll do the fifteen-minute onboarding to make it sound exactly like you.

Free. No card. No "talk to sales."

Built by founders who lost too many weekends to "just one more post."