Claristation
Free tools / Content & social

Reel / Short script writer

30-second script with hook, setup, payoff, and CTA. For people who hate writing scripts.

What this tool does

Most short-form video that fails wasn't filmed badly — it was structured badly. There was no hook in the first three seconds; the setup ran too long; the payoff arrived too late; the CTA was 'thoughts?' A 30-second video has four distinct slots, each with a budget of 5-8 seconds. Use the slots well and even a phone-shot Reel can compete.

How to use it

  1. Pick your profession.
  2. Pick a format: educational (teach one thing), contrarian (push back on a common belief), or story (a small narrative).
  3. Add the topic.
  4. We output a script structured as Hook → Setup → Payoff → CTA, with word budgets per section so you stay inside 30 seconds.

Why it matters

Discipline beats inspiration in short-form. The same idea, in the same voice, with structure, beats the same idea without structure 4 times out of 5. Structure isn't a creative constraint — it's the thing that frees you to focus on the content.

Frequently asked

Questions people actually ask.

How long is 30 seconds in words?

About 70-90 spoken words. If your script is over 100 words, you're talking too fast or the video will overrun. Cut.

Do I need a teleprompter?

No. Memorise the hook (those three seconds matter most), then improvise the rest using your script as bullet points. Improvised feels more natural than read.

What about longer formats?

60-90s is the next sweet spot — TikTok and Reels both reward it now. Same four slots, longer setup and payoff. Stretch the template; don't blow past it.