Best time to post
Your platform. Your timezone. A weekly heat-map of when to post.
What this tool does
The 'best time to post' question gets more clickbait answers than any other topic in social media. The honest answer is: it depends on your audience, and the answer changes every six months as platform algorithms shift. The almost-honest answer is: there are reliable windows for each platform that beat random posting, and using those windows beats not using them.
How to use it
- Pick your primary platform.
- Pick your timezone (or your audience's).
- See a weekly heat-map with recommended posting windows.
- Post during the warmer windows when you can. Don't lose sleep over it — content quality matters more than timing.
Why it matters
Timing is a 10% lever, not a 100% lever. A great post at a bad time still outperforms a bad post at a perfect time. But all things being equal, hitting the right window means more eyeballs in the first hour, which means more algorithmic distribution after.
Questions people actually ask.
Where does this data come from?
Aggregated public studies of solo and small-account behaviour across each platform (Hootsuite, Sprout, Buffer reports, plus our own observations). It's an average, not a personal recommendation — your audience may behave differently.
Should I post at the exact peak hour?
Aim for the window, not the exact minute. Posting within 60 minutes of the recommended time gets you 90% of the benefit.
Does this matter for short-form video?
Less than for static posts. TikTok and Reels keep showing strong-performing video for days. Posting at the right time gives short-form a small edge in the first hour, after which the algorithm takes over.