Social profile audit
15-point checklist for your Instagram, LinkedIn, or TikTok profile. The fundamentals most accounts get wrong.
What this tool does
Your profile does more work than your last 10 posts combined. It's what every new viewer sees first, what every potential client checks before booking, and what every potential follower decides on. Most profiles fail the same 4-5 ways. Fixing those, once, lifts every metric downstream.
How to use it
- Pick a platform.
- Open your profile in another tab.
- Tick everything you can honestly claim. Untick anything that's not really true.
- Read the audit. Fix the unchecked items in priority order.
Why it matters
Profile is the cheapest leverage in social media. It changes once and pays out on every post for the next year. Most solo professionals optimise their feed and forget the profile that gates it.
Questions people actually ask.
Which platform should I optimise first?
The one that's already getting you traffic. Don't try to fix all three at once — pick the one your data says matters, and bring it up to a 14/15. Then move to the next.
How often should I redo this?
Every quarter, and after any significant change to your business or positioning. The profile that worked at year one usually doesn't work at year three.
What about Threads, Pinterest, Facebook?
Most of the same fundamentals apply — clear handle, focused bio, working link, recent activity. We've started with the three platforms most solo professionals invest in; others coming.