CTA library
A library of post CTAs — save, share, DM, comment, link — that don't feel like begging.
What this tool does
A weak CTA is worse than no CTA — it trains your audience that you're an asker without anything specific to give. A specific, low-friction CTA at the end of the right post lifts saves, shares, and conversions measurably. The bar is low. Most accounts clear it with 'thoughts? 👇' and wonder why nothing converts.
How to use it
- Pick the action you actually want (save / share / DM / comment / link).
- Pick your profession.
- Get 10-15 variations — copy the one that fits your post, edit it, paste it in.
Why it matters
Different CTAs train different behaviours. Asking for saves trains your audience to bookmark you (and tells the algorithm your content is high-value). Asking for DMs builds direct relationships. Asking for shares grows reach. Asking for comments boosts the feed. Pick the one that matches the post and the post will do the job it was designed to do.
Questions people actually ask.
How many CTAs per post?
One. Two if they're tightly related. Anything more and the reader picks none.
Should every post have one?
No. Some posts are pure value with no ask — those build trust. The 80/20 rule works fine: 4 of 5 posts have a soft CTA, the 5th has a clear ask.
What about 'link in bio'?
Specific links convert; 'link in bio' alone does not. If you're sending people to a link, name what they'll get when they click ('the full template is the third link in my bio'). Generic 'link in bio' is the lowest-converting CTA in all of social media.