Color palette generator
A starting palette for your brand, your site, or the deck you're building tomorrow morning.
What this tool does
Good colour palettes look effortless. They aren't. They are the result of either a designer's trained eye or a generator that obeys the same colour-theory rules. For non-designers, a generator is the fastest way to get a palette that doesn't feel like a freshman PowerPoint deck.
How to use it
- Either upload an image to extract a palette from, or enter a starting hex code.
- Choose a harmony — complementary, analogous, triadic.
- Lock the colours you like; regenerate the rest.
- Copy the hex codes into your brand kit.
Why it matters
Your colour palette shows up everywhere — your site, your social, your invoices, your slide deck. Consistent colour across every touchpoint is one of the cheapest ways to look more expensive than you are.
Questions people actually ask.
How many colours should a brand have?
Three to five. One dominant, one or two supporting, one accent, plus near-black and near-white for text. Beyond that you start running out of distinct uses and the palette gets noisy.
Should I use complementary or analogous?
Complementary (opposite on the colour wheel) is high-contrast and energetic — good for calls to action. Analogous (next to each other) is calmer and more sophisticated — good for backgrounds and large surfaces.
How do I extract a palette from a photo?
Upload it; the tool samples the dominant colours by clustering pixels. Works best on photos with clear focal subjects and clean lighting. Muddy or low-contrast photos produce muddy palettes.