Claristation
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FOR DENTAL PRACTICES

Social media for dentists, without the marketing hours.

Claristation writes, designs, and publishes one post a day for your practice — parent-friendly, clinically literate, and unmistakably yours. So your chair stays booked and you don't lose an evening to Canva.

See a post we'd write for your practice → → How it works
$99 / month Solo and group practices Cancel anytime

Dental marketing keeps asking you to be louder.

Whitening before-and-afters. "5 signs you need a root canal." Hooks that read like a tabloid. None of it is how patients actually decide who they trust with their kid's teeth.

The wrong post can cost you the family.

A single tone-deaf caption — fear-based, judgemental, or just generically cheesy — undoes a year of word-of-mouth. Most practices we talk to have stopped posting because the risk of getting it wrong outweighs the reward of getting it right.

We sound like your practice. Not a stock dental brand.

Fifteen-minute conversation. We learn your patient demographic, your specialties, the language you use with anxious kids, and the language you wish more parents heard. Then we post — calmly, daily, in your voice.

Written in your voice.

We learn the words you use and the words you would never let cross your feed.

Designed in your style.

Every carousel and video honors your aesthetic — typography, palette, mood.

Tuned to your audience.

Posts are calibrated to the kind of person you actually want to attract.

Published quietly.

TikTok today. Instagram, LinkedIn, Facebook, YouTube Shorts rolling out.

The whole workflow

Three steps. One of them is just glancing.

01

A 15-minute conversation

We'll feel like coffee, not a form. We ask what you do, who you do it for, what makes you angry, what you wish your clients knew. We look at a few photos. We learn your visual language.

02

We draft. You glance.

Every morning, a post is waiting in your dashboard. Most days, you'll approve it without touching it. When something's off, you change a word and we learn from it for next time.

03

It goes out. Quietly.

We publish to every platform you have connected. You go see your clients.

The fifteen minutes that change everything

The fifteen minutes that decide everything.

A few of the questions we'll ask you:

  1. Q01 Family practice, specialty, or pediatric-focused?
  2. Q02 What's the question new patients ask you most often that you wish was on your website?
  3. Q03 Which words about dentistry make you wince online — "drilling," "shots," anything?
  4. Q04 Who's the patient you wish more of your day looked like?
  5. Q05 Are there topics you'd rather we never post about? (cosmetic, pain, fear, cost.)
  6. Q06 What does your waiting room actually look like? Show us three photos.
"It's the only fifteen minutes of marketing 'work' I've done in six months. And I haven't missed a day of posting."
— A therapist, three months in
What we'd write for dentists

Six dentists. Six voices. One platform.

Six samples Claristation generated for working professionals in this space. Tap through each carousel. Notice how different each one sounds — and looks.

Slide 1
Three things I wish every parent knew before their kid's first dental visit.
Pediatric dentist

Most of what I do in a pediatric exam isn't dentistry — it's translation. Translating a strange room into a safe one. Translating a parent's nerves into a child's calm.

Hand-drawn editorial illustration. Soft warm palette (cream, coral, sage).

Slide 1
I don't sell you a smile. I find the one already in your face.
Cosmetic dentist

After fifteen years, the question I get asked most is 'will this look fake?' The honest answer is: only if you ask for it to.

Soft pinks and ivory. Editorial close-ups, never aspirational.

Slide 1
Most dental anxiety doesn't start at the dentist.
Family practice

We've had patients who hadn't been to a dentist in twenty years. They come back. That's the whole metric we care about.

Cream and ink. Hand-set serif. Subtle dental-chart line motif.

Slide 1
Most snoring isn't a personality trait.
Sleep apnea specialist

Dentistry used to stop at the teeth. The newer training takes us further — into the airway, the jaw, the night. Most of my new patients arrive because of sleep, not cavities.

Deep blues and cream. Spacious, calm. The dentistry of rest.

Slide 1
Adult orthodontics isn't about straight teeth.
Orthodontist

Three out of five new adult patients come in talking about a wedding photo. They leave talking about how they didn't realize how much they'd been hiding.

Navy, cream, and soft gold. Clinical precision. No before-and-afters.

Slide 1
If you haven't been to a dentist in five years, please read this.
For anxious adults

The single best moment in this work is when a patient calls back to book a six-month cleaning. They were nervous a year ago. Now they're not.

Sage and cream. Soft, restrained, slightly clinical.
The time math

Two hours of marketing, or two more patients.

Solo dentists we work with were averaging four-to-six hours a week on social before Claristation. With us, that's about thirty minutes — most of it just glancing at the day's post on the way to the office.

Without With Claristation
Brainstorming post ideas ~2 hrs/week 0
Writing captions ~3 hrs/week 0
Designing visuals ~4 hrs/week 0
Editing slideshows / videos ~3 hrs/week 0
Scheduling + publishing ~2 hrs/week 0
Reviewing what we drafted 0 ~35 min/week
Total ~14 hrs/week ~35 min/week

Thirteen hours back. Every week. About six hundred hours a year.

What would you do with six hundred hours?

The money math

Or roughly the cost of one good lunch.

Here's what daily, multi-platform content actually costs when you don't do it yourself:

Monthly cost
In-house social media manager $3,500 – $6,000
Freelance content creator $1,500 – $3,500
Boutique social agency $2,500 – $8,000
AI tool + you still doing the work $40–$200 + 14 hrs/week
Claristation $99

The math isn't subtle. At $99 a month, Claristation costs less than the marketing software you're already paying for — and it's actually the team.

Pricing

One plan. Honest pricing.

$99 / month
  • One post a day, every day
  • Published to every platform you connect (TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts as they roll out)
  • A mix of carousels and short-form video
  • Your voice, your aesthetic, your audience
  • The fifteen-minute onboarding, included
  • Dashboard for previewing, editing, pausing, or scheduling
  • Unlimited brand tweaks — your voice gets sharper as we learn
  • Cancel any time
Start your first month →

No tiers. No "Pro" upsells. No per-platform fees.

Want more than one post a day, or multi-account support across several practices? Talk to us →

Common questions

The things people ask first.

Will you talk about specific procedures?

Only the ones you tell us to talk about. You set the scope; we work inside it.

Can we feature actual patients?

Never without your explicit consent for each post. We default to no patient imagery — all visuals are generated.

Is this just ChatGPT in a wrapper?

No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.

Will my followers know it's AI?

They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also transparent about AI-generated imagery and follow each platform's disclosure rules.

Can I edit posts before they go out?

Yes. By default, posts arrive in your dashboard the evening before. You can let them publish automatically, or hold them for review. Either way, every edit you make teaches us your voice better.

What if I hate a post?

Reject it with one click. Tell us why with one sentence. We won't make the same mistake twice.

What platforms do you publish to?

TikTok today. Instagram, Facebook, LinkedIn, and YouTube Shorts are rolling out through 2026. Every account you connect, we publish to.

How long is the onboarding really?

Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.

I'm in a profession that isn't listed. Will this work?

Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can post about it.

What if my business changes — new specialty, new offer?

Update your brief in 30 seconds. The next post reflects it.

Do I own the content?

Every word, every image, every video. Yours.

Cancel anytime?

Anytime. One click. We'll be sad. We won't make it hard.

See it before you buy it

See what we'd post for you tomorrow morning.

Drop us one sentence about your business. We'll generate a sample post — in what we guess your voice sounds like — within a few seconds. Free. No card. No "talk to sales."

If it sounds like you, we'll do the fifteen-minute onboarding to make it sound exactly like you.

Free. No card. No "talk to sales."

Built by founders who lost too many weekends to "just one more post."