FOR PRIVATE-PRACTICE THERAPISTS
A daily social presence that won't make you cringe.
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Anxiety isn't the problem. It's the messenger.
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The fight is almost never about the fight.
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ADHD isn't a productivity problem.
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Grief doesn't shrink.
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Your body remembers what your mind has tried to put down.
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If you're four months postpartum and quietly losing it, please read this.
A therapist · 1 of 7
Claristation writes and designs one post a day in your voice. Careful with language, attuned to your clients, never reductive. You get the finished post and a schedule to post from, so your practice fills the way it should: through trust.
From $9 for your first week. Built for solo and small-group practices. Cancel anytime.
A week of posts for therapists
Sample output. Six carousels and one short video, each a real post the system wrote in that profession's voice, with the profession's own look. Seven days, seven posts, nothing repeated.
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Anxiety isn't the problem. It's the messenger.
-
The fight is almost never about the fight.
-
ADHD isn't a productivity problem.
-
-
Grief doesn't shrink.
-
Your body remembers what your mind has tried to put down.
-
If you're four months postpartum and quietly losing it, please read this.
You can't post like a personal trainer. And every AI tool wants you to.
The internet is full of "engagement" advice that's wrong for the work you do. Hooks. Hot takes. "Five signs you have ADHD." Posts that flatten complex pain into a thumbnail.
You'd never say those things in session. You shouldn't have to say them online.
But the alternative — posting nothing — is also failing. Your future clients are looking. They want to know what working with you feels like before they ever pick up the phone.
Bad therapist content is worse than no content at all.
One stigmatizing word in a caption can cost you the client you most wanted to reach. One pop-psychology hook can cost you the respect of every colleague in your referral network. One AI-generated image of a smiling stock-photo "client" can cost you years of credibility.
This is why most therapists we talk to have given up on social media entirely. And then quietly worried about it for a year.
We write the way you would, if you had the time.
Claristation starts with a fifteen-minute conversation about your modality, your training, your client population, your ethics. We learn what you'd never reduce to a meme. We learn what you wish more people understood about anxiety, ADHD, grief, couples work, trauma — whatever you specialize in.
Then we write a post every day, with the kind of care that has, until now, taken therapists an hour per caption.
- Language-aware.
- Non-stigmatizing, non-diagnostic phrasing as a default.
- Ethics-aware.
- No invented client stories. No fake quotes. No claims we can't back.
- Clinically literate.
- Built around peer-reviewed language and your specific modality, not internet pop-psychology.
- Quiet authority.
- No "five signs you have…" thumbnail bait. Posts that read like a thoughtful colleague.
How it works
Fifteen minutes once. Five minutes a day after that.
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A fifteen-minute call
We ask what you do, who you do it for, what you would never say, and what you wish more clients knew. You send three or four photos of your work and your space. That is the whole brief.
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A post is ready every morning
A carousel or a short video, written and designed in your voice. Most days you approve it without touching it. When a word is off, you change it and the next post learns from that.
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You post it in a minute
Every post is sized for TikTok, Instagram, YouTube Shorts, Facebook and LinkedIn. Your schedule says which one to use each day, with the caption ready to paste. Download, post, and go see your clients.
The fifteen minutes
The fifteen minutes that decide everything.
A few of the questions we will ask you:
- What modality or modalities do you practice?
- Which words about your work make you wince when you see them online?
- Who's the client you wish more of your caseload looked like?
- What's the thing you keep finding yourself explaining to new clients in session one?
- What's a piece of pop-psychology advice you'd push back on if a friend brought it up?
- Are there topics you'd rather we never post about?
The time
An hour a day on captions, or another client this week.
We've asked therapists what they spend on social. The honest answer is usually somewhere between five and ten hours a week — most of it on the editing part, because a single careless phrase can do damage.
Claristation does the careful version. You read. You approve. Five minutes a day.
That's the equivalent of one or two additional client sessions per week, every week. About fifty to a hundred sessions back per year — which, depending on your fee, is somewhere between $7,500 and $25,000 in unrealized revenue you've been spending on Canva.
About thirteen hours back every week. Roughly six hundred hours a year.
| Each week | Doing it yourself | With Claristation |
|---|---|---|
| Brainstorming post ideas | ~2 hrs/week | 0 |
| Writing captions | ~3 hrs/week | 0 |
| Designing visuals | ~4 hrs/week | 0 |
| Editing slideshows and videos | ~3 hrs/week | 0 |
| Scheduling and posting | ~2 hrs/week | ~10 min/week |
| Reviewing what we drafted | 0 | ~35 min/week |
| Total | ~14 hrs | ~45 min |
What it replaces
Daily posts usually cost a salary. Here they cost $99 a month.
What one post a day, across platforms, costs when someone else does it. Monthly, before you add your own hours.
| Who does it | Per month |
|---|---|
| In-house social media manager | $3,500 to $6,000 |
| Freelance content creator | $1,500 to $3,500 |
| Boutique social agency | $2,500 to $8,000 |
| An AI writing tool, with you still doing the work | $40 to $200, plus about 14 hours a week |
| Claristation | $99 |
Pricing
Everything included on every plan. Pick how you pay.
A finished post a day, written in your voice, plus a schedule for when to post it. Annual doubles it to two a day. No credits, no upsell.
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Weekly First week $9
$9 for your first week
1 post a day
Then $29 a week. Cancel any time.
Try a week for $9 -
Monthly Recommended
$99 a month
1 post a day
Billed monthly.
Start monthly -
Annual
$999 a year
2 posts a day
Saves $189 a year
About $83 a month, billed once a year.
Start annual
Included on every plan
- Carousels and short videos sized for TikTok, Reels, Shorts, Facebook and LinkedIn
- Written in your voice, designed in your look
- A posting schedule with captions ready to paste
- The fifteen-minute onboarding call
- Preview, edit, pause or download any post
- Change your brief any time; the next post reflects it
- Cancel any time, in one click
Need more posts a day, or several practices under one account? Email us and we will work something out.
FAQ
Questions people ask before they start
Are you HIPAA-aware?
We never ask for client information, never use real case material, and never claim outcomes. Every post is generated from your expertise — not from anything that could identify a client.
Can I tell you topics never to post about?
Yes. The first onboarding question we ask is what is off-limits. Suicide content, self-harm, eating disorders, specific traumas — anything you want kept off your feed stays off.
I have a niche specialty. Will it work for me?
Yes. The more specific your work, the better the posts get. We've written for psychodynamic therapists, somatic practitioners, IFS specialists, perinatal experts, sex therapists, and grief workers.
Will my licensing board have a problem with this?
We don't claim AI authorship in your posts, but we also don't hide it — we recommend turning on each platform's AI label when you post. The content itself contains nothing your board would object to, because you approve every post before you use it.
What about reels and short video?
We make slideshow video and short AI-generated motion content — well-suited to therapy content, which is largely text-and-image anyway. We do not put you on camera.
Is this just ChatGPT in a wrapper?
No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.
Will my followers know it's AI?
They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also open about AI-generated imagery, and we recommend turning on each platform's AI label when you post.
Can I edit a post before I use it?
Yes. Posts arrive in your dashboard the evening before. Change any word you like, then download it. Every edit you make teaches us your voice better.
What if I hate a post?
Reject it with one click. Tell us why with one sentence. We won't make the same mistake twice.
Which platforms are the posts made for?
TikTok, Instagram, YouTube Shorts, Facebook and LinkedIn. Short videos are vertical 9:16 with the captions burned in. You download the post, open the app, paste the caption and post it. It takes about a minute. Your schedule tells you which post to use on which day. You post from your own accounts, so we never need your logins.
How long is the onboarding really?
Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.
I'm in a profession that isn't listed. Will this work?
Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can write about it.
What if my business changes — new specialty, new offer?
Update your brief in 30 seconds. The next post reflects it.
Do I own the content?
Every word, every image, every video. Yours.
Which plan should I pick?
Weekly and monthly deliver one post a day; annual delivers two. A post is a carousel or a short video. Everything else is included on every plan. Weekly is $9 for your first week and $29 a week after that. Monthly is $99. Annual is $999, which works out to about $83 a month. Start on whichever suits you; you can switch or cancel any time.
Cancel anytime?
Anytime. One click. We'll be sad. We won't make it hard.