FOR PRIVATE-PRACTICE THERAPISTS

A daily social presence that won't make you cringe.

Claristation writes, designs, and publishes one post a day in your voice — careful with language, attuned to your clients, never reductive. So your practice fills the way it should: through trust.

See a post we'd write for your practice → → How it works

$99 / month Built for solo and small-group practices Cancel anytime

You can't post like a personal trainer. And every AI tool wants you to.

The internet is full of "engagement" advice that's wrong for the work you do. Hooks. Hot takes. "Five signs you have ADHD." Posts that flatten complex pain into a thumbnail.

You'd never say those things in session. You shouldn't have to say them online.

But the alternative — posting nothing — is also failing. Your future clients are looking. They want to know what working with you feels like before they ever pick up the phone.

Bad therapist content is worse than no content at all.

One stigmatizing word in a caption can cost you the client you most wanted to reach. One pop-psychology hook can cost you the respect of every colleague in your referral network. One AI-generated image of a smiling stock-photo "client" can cost you years of credibility.

This is why most therapists we talk to have given up on social media entirely. And then quietly worried about it for a year.

We write the way you would, if you had the time.

Claristation starts with a fifteen-minute conversation about your modality, your training, your client population, your ethics. We learn what you'd never reduce to a meme. We learn what you wish more people understood about anxiety, ADHD, grief, couples work, trauma — whatever you specialize in.

Then we post daily, with the kind of care that has, until now, taken therapists an hour per caption.

Language-aware.

Non-stigmatizing, non-diagnostic phrasing as a default.

Ethics-aware.

No invented client stories. No fake quotes. No claims we can't back.

Clinically literate.

Built around peer-reviewed language and your specific modality, not internet pop-psychology.

Quiet authority.

No "five signs you have…" thumbnail bait. Posts that read like a thoughtful colleague.

The whole workflow

Three steps. One of them is just glancing.

A 15-minute conversation

We'll feel like coffee, not a form. We ask what you do, who you do it for, what makes you angry, what you wish your clients knew. We look at a few photos. We learn your visual language.

We draft. You glance.

Every morning, a post is waiting in your dashboard. Most days, you'll approve it without touching it. When something's off, you change a word and we learn from it for next time.

It goes out. Quietly.

We publish to every platform you have connected. You go see your clients.

The fifteen minutes that change everything

The fifteen minutes that decide everything.

A few of the questions we'll ask you:

Q01 What modality or modalities do you practice?
Q02 Which words about your work make you wince when you see them online?
Q03 Who's the client you wish more of your caseload looked like?
Q04 What's the thing you keep finding yourself explaining to new clients in session one?
Q05 What's a piece of pop-psychology advice you'd push back on if a friend brought it up?
Q06 Are there topics you'd rather we never post about?

"It's the only fifteen minutes of marketing 'work' I've done in six months. And I haven't missed a day of posting."

— A therapist, three months in

What we'd write for therapists

Six therapists. Six voices. One platform.

Six samples Claristation generated for working professionals in this space. Tap through each carousel. Notice how different each one sounds — and looks.

Slide 1

Anxiety isn't the problem. It's the messenger.

Anxiety specialist

If you've ever caught yourself white-knuckling your way through a Tuesday, this one's for you. Anxiety gets a bad rap. What if it isn't the enemy?

Muted earth tones. Hand-set serif typography on textured paper.

Slide 1

The fight is almost never about the fight.

Couples therapist

If you've found yourself losing the same argument for the fifth time, it's almost never about what you're arguing about.

Warm neutrals (terracotta, bone). Two-tone collage with hand-cut paper textures.

Slide 1

ADHD isn't a productivity problem.

ADHD specialist

The single most useful sentence I say in a first session: "You aren't behind. You've been doing this with the wrong instruction manual."

Bright but restrained — saffron, ink black, ivory. Bold geometric sans for headlines.

Slide 1

Grief doesn't shrink.

Grief therapist

If you've recently lost someone and someone has told you it's "time to move on," please ignore them. Read this instead.

Deep blues and cream. Single-image-per-slide compositions. Slow, spacious.

Slide 1

Your body remembers what your mind has tried to put down.

Trauma / EMDR therapist

The body keeps the score. And the body also knows how to put the score down — with the right kind of help.

Sage and bone. Soft watercolor washes. Restrained, gentle.

Slide 1

If you're four months postpartum and quietly losing it, please read this.

Perinatal therapist

This is the post I wish I had been able to send to friends of mine, ten years ago. If you know someone four months in and quietly drowning, send it to them.

Soft pinks and ivory. Hand-set serif. No babies in frame.

The time math

An hour a day on captions, or another client this week.

We've asked therapists what they spend on social. The honest answer is usually somewhere between five and ten hours a week — most of it on the editing part, because a single careless phrase can do damage.

Claristation does the careful version. You read. You approve. Five minutes a day.

That's the equivalent of one or two additional client sessions per week, every week. About fifty to a hundred sessions back per year — which, depending on your fee, is somewhere between $7,500 and $25,000 in unrealized revenue you've been spending on Canva.

	Without	With Claristation
Brainstorming post ideas	~2 hrs/week	0
Writing captions	~3 hrs/week	0
Designing visuals	~4 hrs/week	0
Editing slideshows / videos	~3 hrs/week	0
Scheduling + publishing	~2 hrs/week	0
Reviewing what we drafted	0	~35 min/week
Total	~14 hrs/week	~35 min/week

Thirteen hours back. Every week. About six hundred hours a year.

What would you do with six hundred hours?

The money math

Or roughly the cost of one good lunch.

Here's what daily, multi-platform content actually costs when you don't do it yourself:

	Monthly cost
In-house social media manager	$3,500 – $6,000
Freelance content creator	$1,500 – $3,500
Boutique social agency	$2,500 – $8,000
AI tool + you still doing the work	$40–$200 + 14 hrs/week
Claristation	$99

The math isn't subtle. At $99 a month, Claristation costs less than the marketing software you're already paying for — and it's actually the team.

Pricing

One plan. Honest pricing.

$99 / month

One post a day, every day
Published to every platform you connect (TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts as they roll out)
A mix of carousels and short-form video
Your voice, your aesthetic, your audience
The fifteen-minute onboarding, included
Dashboard for previewing, editing, pausing, or scheduling
Unlimited brand tweaks — your voice gets sharper as we learn
Cancel any time

Start your first month →

No tiers. No "Pro" upsells. No per-platform fees.

Common questions

The things people ask first.

Are you HIPAA-aware?

We never ask for client information, never use real case material, and never claim outcomes. Every post is generated from your expertise — not from anything that could identify a client.

Can I tell you topics never to post about?

Yes. The first onboarding question we ask is what is off-limits. Suicide content, self-harm, eating disorders, specific traumas — anything you want kept off your feed stays off.

I have a niche specialty. Will it work for me?

Yes. The more specific your work, the better the posts get. We've written for psychodynamic therapists, somatic practitioners, IFS specialists, perinatal experts, sex therapists, and grief workers.

Will my licensing board have a problem with this?

We don't claim AI authorship in your posts, but we also don't hide it — we follow each platform's AI-disclosure rules. The content itself contains nothing your board would object to, because you approve every post before it goes out.

What about reels and short video?

We make slideshow video and short AI-generated motion content — well-suited to therapy content, which is largely text-and-image anyway. We do not put you on camera.

Is this just ChatGPT in a wrapper?

No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.

Will my followers know it's AI?

They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also transparent about AI-generated imagery and follow each platform's disclosure rules.

Can I edit posts before they go out?

Yes. By default, posts arrive in your dashboard the evening before. You can let them publish automatically, or hold them for review. Either way, every edit you make teaches us your voice better.

What if I hate a post?

Reject it with one click. Tell us why with one sentence. We won't make the same mistake twice.

What platforms do you publish to?

TikTok today. Instagram, Facebook, LinkedIn, and YouTube Shorts are rolling out through 2026. Every account you connect, we publish to.

How long is the onboarding really?

Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.

I'm in a profession that isn't listed. Will this work?

Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can post about it.

What if my business changes — new specialty, new offer?

Update your brief in 30 seconds. The next post reflects it.

Do I own the content?

Every word, every image, every video. Yours.

Cancel anytime?

Anytime. One click. We'll be sad. We won't make it hard.

See it before you buy it

See what we'd post for you tomorrow morning.

Drop us one sentence about your business. We'll generate a sample post — in what we guess your voice sounds like — within a few seconds. Free. No card. No "talk to sales."

If it sounds like you, we'll do the fifteen-minute onboarding to make it sound exactly like you.

Free. No card. No "talk to sales."

Built by founders who lost too many weekends to "just one more post."