FOR SALON OWNERS

Daily posts that fill chairs, not just impressions.

We write content in your salon's voice — your stylists' personalities, your aesthetic, your refusal to chase every TikTok trend.

See a post we'd write for your salon → → How it works

$99 / month Solo stylists and full salons Cancel anytime

Salon Instagram is every other salon's Instagram.

Same before/afters. Same trending audio. Same color-formula reels. Beautiful, interchangeable, forgettable.

Your clients pick a chair, not a brand.

They pick the stylist whose voice they recognize. Most salon feeds don't have one.

A voice that says: this is the chair you want.

We learn each stylist (or you, if you're solo), your clientele, your aesthetic, what you refuse to do. Then we post — daily, in that voice.

Written in your voice.

We learn the words you use and the words you would never let cross your feed.

Designed in your style.

Every carousel and video honors your aesthetic — typography, palette, mood.

Tuned to your audience.

Posts are calibrated to the kind of person you actually want to attract.

Published quietly.

TikTok today. Instagram, LinkedIn, Facebook, YouTube Shorts rolling out.

The whole workflow

Three steps. One of them is just glancing.

A 15-minute conversation

We'll feel like coffee, not a form. We ask what you do, who you do it for, what makes you angry, what you wish your clients knew. We look at a few photos. We learn your visual language.

We draft. You glance.

Every morning, a post is waiting in your dashboard. Most days, you'll approve it without touching it. When something's off, you change a word and we learn from it for next time.

It goes out. Quietly.

We publish to every platform you have connected. You go see your clients.

The fifteen minutes that change everything

The fifteen minutes that decide everything.

A few of the questions we'll ask you:

Q01 Solo, suite, or full salon?
Q02 What's the kind of work you do best?
Q03 Who's the client who walks in and you light up?
Q04 What service or trend do you refuse to do?
Q05 What does your space feel like (one sentence)?
Q06 Three photos of the salon.

"It's the only fifteen minutes of marketing 'work' I've done in six months. And I haven't missed a day of posting."

— A therapist, three months in

What we'd write for salon owners

Six salon owners. Six voices. One platform.

Six samples Claristation generated for working professionals in this space. Tap through each carousel. Notice how different each one sounds — and looks.

Slide 1

Most bad color isn't bad technique.

Color specialist

Fifteen years of doing color taught me one thing: every client who walks out unhappy was unhappy at the consult. They just didn't know it yet. So we slow down at the start, where it matters.

Soft pastels. Editorial close-ups of brushes, foil, and a chair.

Slide 1

Your hair isn't unmanageable.

Curly + textured

Half of my clientele arrived after years of leaving salons feeling wrong. Curly hair needs a stylist who treats it as the default, not the exception. That's the whole pitch.

Warm neutrals. Two-tone collage. Hand-cut paper textures.

Slide 1

Wedding-day hair shouldn't feel like wedding-day hair.

Wedding / event

I've done a hundred and twenty weddings. The thing brides tell me they remember is that they didn't think about their hair after the trial. That's the goal. Calm, then beautiful, then forgotten.

Soft pinks and ivory. Hand-set serif. Editorial wedding-suite photography.

Slide 1

If you've been growing it out, we have things to talk about.

Older clients

My favorite chairs are the ones where someone is finally letting their gray come in. The honest hair is almost always the most beautiful. We just have to get to it carefully.

Warm sepia. Editorial close-ups. Aged ceramic vessels.

Slide 1

I don't have a chair next to me.

Solo / suite stylist

I left a busy salon two years ago. I do half the heads and twice the work. My calendar's full. My clients tell their friends. That's the whole business model.

Cream and ink. Hand-set serif. Editorial suite interior.

Slide 1

I'm a colorist. I teach other colorists.

Stylist educator

My students come from salons that run on volume. They leave running their own books. The skill we work on isn't with the brush. It's with the chair conversation. That's the whole leverage.

High-contrast B&W. Single red bar. Editorial portrait.

The time math

Two hours editing trend reels, or two more color clients.

Salons we work with were averaging six hours a week. Now: about thirty minutes for the owner.

	Without	With Claristation
Brainstorming post ideas	~2 hrs/week	0
Writing captions	~3 hrs/week	0
Designing visuals	~4 hrs/week	0
Editing slideshows / videos	~3 hrs/week	0
Scheduling + publishing	~2 hrs/week	0
Reviewing what we drafted	0	~35 min/week
Total	~14 hrs/week	~35 min/week

Thirteen hours back. Every week. About six hundred hours a year.

What would you do with six hundred hours?

The money math

Or roughly the cost of one good lunch.

Here's what daily, multi-platform content actually costs when you don't do it yourself:

	Monthly cost
In-house social media manager	$3,500 – $6,000
Freelance content creator	$1,500 – $3,500
Boutique social agency	$2,500 – $8,000
AI tool + you still doing the work	$40–$200 + 14 hrs/week
Claristation	$99

The math isn't subtle. At $99 a month, Claristation costs less than the marketing software you're already paying for — and it's actually the team.

Pricing

One plan. Honest pricing.

$99 / month

One post a day, every day
Published to every platform you connect (TikTok, Instagram, Facebook, LinkedIn, YouTube Shorts as they roll out)
A mix of carousels and short-form video
Your voice, your aesthetic, your audience
The fifteen-minute onboarding, included
Dashboard for previewing, editing, pausing, or scheduling
Unlimited brand tweaks — your voice gets sharper as we learn
Cancel any time

Start your first month →

No tiers. No "Pro" upsells. No per-platform fees.

Common questions

The things people ask first.

Is this just ChatGPT in a wrapper?

No. ChatGPT writes for everyone. We write for you — because we spend the first fifteen minutes learning who you are, then we tune the model with that context every time it writes. Same engine. Very different output.

Will my followers know it's AI?

They'll know it sounds like you, because it does. We don't try to fool anyone. We just produce content that's actually true to your voice, your work, and the people you serve. We're also transparent about AI-generated imagery and follow each platform's disclosure rules.

Can I edit posts before they go out?

Yes. By default, posts arrive in your dashboard the evening before. You can let them publish automatically, or hold them for review. Either way, every edit you make teaches us your voice better.

What if I hate a post?

Reject it with one click. Tell us why with one sentence. We won't make the same mistake twice.

What platforms do you publish to?

TikTok today. Instagram, Facebook, LinkedIn, and YouTube Shorts are rolling out through 2026. Every account you connect, we publish to.

How long is the onboarding really?

Fifteen minutes for the conversation. Another five to drop in three or four reference photos. That's it. You can do it on your phone, in the car, between clients.

I'm in a profession that isn't listed. Will this work?

Almost certainly yes. The system is designed around solo professionals and small businesses — not any specific industry. If we can listen to what you do, we can post about it.

What if my business changes — new specialty, new offer?

Update your brief in 30 seconds. The next post reflects it.

Do I own the content?

Every word, every image, every video. Yours.

Cancel anytime?

Anytime. One click. We'll be sad. We won't make it hard.

See it before you buy it

See what we'd post for you tomorrow morning.

Drop us one sentence about your business. We'll generate a sample post — in what we guess your voice sounds like — within a few seconds. Free. No card. No "talk to sales."

If it sounds like you, we'll do the fifteen-minute onboarding to make it sound exactly like you.

Free. No card. No "talk to sales."

Built by founders who lost too many weekends to "just one more post."